Member Engagement at Scale: Crafting Operational Processes
- Ravisankar CJ
- Mon, May 13, 2024
- HealConnect Medicaid
For Managed Care Organizations (MCOs), crafting engaging outreach communications is a cornerstone of effective member engagement strategies.
Member Engagement at Scale: Orchestrating Member Touchpoints
- Ravisankar CJ
- Wed, Apr 17, 2024
- HealConnect Medicaid
An effective engagement strategy is critical for helping Managed Care Organizations (MCOs) connect and communicate with their members. Our previous post explored the steps MCOs should take to construct an effective and scalable outreach strategy.
Member Engagement at Scale: Building an Outreach Strategy
- Ravisankar CJ
- Mon, Feb 26, 2024
- HealConnect Medicaid
Managed Care Organizations (MCOs) play a pivotal role in ensuring the well-being of Medicaid members. They help coordinate members’ services, ensure efficient access to quality care, and promote overall well-being. However, MCOs face a considerable challenge in their efforts: reaching and engaging with members.
Embracing the Future of Member Engagement in Healthcare: AI, Data Management, and Multi-Channel Communication
- Ravisankar CJ
- Tue, Aug 15, 2023
- HealConnect Medicaid
As the healthcare industry continues to evolve, so do the strategies for engaging and empowering members to take charge of their well-being. Emerging technologies, such as Artificial Intelligence (AI) and Machine Learning, are revolutionizing member engagement by offering personalized healthcare recommendations, predictive analytics for identifying health risks, and AI-powered virtual assistants for continuous support.
From Insights to Action: Why Data is Critical for Medicaid Member Engagement
- Ravisankar CJ
- Mon, Jul 17, 2023
- HealConnect Medicaid
Data analytics has emerged as a game-changer in healthcare. One of the main ways data plays a role is by improving patient behaviors and engagement. A recent study found that data could help cut healthcare costs by 12-17% while improving care.
Medicaid Changes in 2023: How to Keep and Engage Your Members
- Ravisankar CJ
- Tue, Apr 11, 2023
Medicaid faces significant changes in 2023 that could significantly impact Medicaid Members and Managed Care Organizations (MCOs). The expiration of the Public Health Emergency occurring later in 2023 sets up changes to Medicaid enrollment, impacting and changing the coverage of millions of Americans.
New Medicaid Members? Here are Communication Strategies for Boosting their Engagement
- Ravisankar CJ
- Fri, Aug 26, 2022
- HealConnect Medicaid
Health plans have always had trouble engaging their members – particularly when it comes time for members to renew their eligibility. Traditional outreach methods that prompt this engagement are often time-consuming and expensive. Plus, their lackluster results leave many plans wanting more from their efforts.
Why Health Plans Should Use Nutrition Programs to Engage Members
- Ravisankar CJ
- Mon, May 23, 2022
- HealConnect Medicaid
Health plans are always looking for new ways to engage with their members. Whether it’s to get members to complete Health Risk Assessments (HRAs) or to promote long-term healthy behaviors, finding effective outreach methods is critical. But, as most Managed Care Organizations (MCOs) know, this is easier said than done.
Retaining New Medicaid Members as States Resume Normal Eligibility and Operations
- Ravisankar CJ
- Thu, May 05, 2022
- HealConnect Medicaid
Medicaid MCOs benefited from the freeze on redeterminations during the COVID-19 pandemic. As a result of the freeze, Medicaid MCOs have experienced significant member growth.
How to Set-up Your Rewards Programs to Change Member Behavior
- Ravisankar CJ
- Fri, Mar 11, 2022
- HealConnect Medicaid
There's the old saying, "you can lead a horse to water, but you can't make him drink." Managed Care Organizations (MCOs) know this difficulty when encouraging healthy, positive behaviors among their members. From completing health assessments to performing wellness tasks, getting members to act on compliance requirements is a costly and time-consuming affair.
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