An effective engagement strategy is critical for helping Managed Care Organizations (MCOs) connect and communicate with their members. Our previous post explored the steps MCOs should take to construct an effective and scalable outreach strategy.

Managed Care Organizations (MCOs) play a pivotal role in ensuring the well-being of Medicaid members. They help coordinate members’ services, ensure efficient access to quality care, and promote overall well-being. However, MCOs face a considerable challenge in their efforts: reaching and engaging with members.

As the healthcare industry continues to evolve, so do the strategies for engaging and empowering members to take charge of their well-being. Emerging technologies, such as Artificial Intelligence (AI) and Machine Learning, are revolutionizing member engagement by offering personalized healthcare recommendations, predictive analytics for identifying health risks, and AI-powered virtual assistants for continuous support.

Data analytics has emerged as a game-changer in healthcare. One of the main ways data plays a role is by improving patient behaviors and engagement. A recent study found that data could help cut healthcare costs by 12-17% while improving care.

Health plans have always had trouble engaging their members – particularly when it comes time for members to renew their eligibility. Traditional outreach methods that prompt this engagement are often time-consuming and expensive. Plus, their lackluster results leave many plans wanting more from their efforts.

Health plans are always looking for new ways to engage with their members. Whether it’s to get members to complete Health Risk Assessments (HRAs) or to promote long-term healthy behaviors, finding effective outreach methods is critical. But, as most Managed Care Organizations (MCOs) know, this is easier said than done.

Medicaid MCOs benefited from the freeze on redeterminations during the COVID-19 pandemic. As a result of the freeze, Medicaid MCOs have experienced significant member growth.

There's the old saying, "you can lead a horse to water, but you can't make him drink." Managed Care Organizations (MCOs) know this difficulty when encouraging healthy, positive behaviors among their members. From completing health assessments to performing wellness tasks, getting members to act on compliance requirements is a costly and time-consuming affair.

Ever since the first mobile app was created in 1997 by Nokia (the popular arcade game snake) and popularized by Steve Jobs, phones have been increasingly using apps. However, some studies have shown that the number of available apps has begun to overwhelm users. A recent survey from Gartner found that 41% of mobile users have not downloaded a new app in the last six months and that mobile users spend 85% of their time on their phones using only five apps. This trend affects Managed Care Organizations (MCOs) and contributes to the growing problem of why engagement rates among members for mobile apps are down. With more than 1.96 million apps available on the app store, this ever-increasing trend is called app fatigue.

Rewards serve as the primary tool for Managed Care Organizations (MCOs) to incentivize healthy behaviors by their members. However, despite the investment some health plans put into these programs, they don’t always reach their intended goals. Rewards are used to promote healthy behavior to drive completion rates, but results are sometimes disappointing. If this has happened to your organization, don’t drop the idea of using rewards just yet. Instead, here are three ways you can create a rewards program that drive the results you want.