States allow members to change plans within the first 100 days. Members are unaware of their Medicaid benefits, and no one has time to read a member handbook to understand them.

We run 100-day onboarding campaigns for new members – about 12 to 15 messages informing them of their benefits. Members consistently report over 85% satisfaction with these information campaigns.

Invalid addresses on file result in members not getting renewal reminders and notifications. Member procrastination and the cognitive burden of assembling documents lead to members not completing the application in time. The non-renewal results in lost premium revenues.

We start redetermination campaigns 90 days before the termination date, creating awareness through drip messaging. Directing members to community partners and other resources helps them resolve challenges and move forward when stuck. Over 60% of the members complete their recertification by the fourth reminder.

When members receive their rewards 6-8 weeks after completing a wellness visit, they do not remember the reason for the reward. In many instances, members are not aware of the activities that are eligible for rewards. As a result, there is minimal change in health behaviors.

HealConnect informs members of rewards they are eligible for, tracks the activity, verifies completion, and delivers rewards immediately. By separating activity tracking from reward fulfillment, health plans can experiment with reward types that change behavior.