Technology is changing the way consumers seek out and interact with, important health information, including locating nearby health providers, securing quality community resources, determining benefit eligibility, and accessing offline and live customer service representatives.

Digital Health has been a hot market space in recent times with investors collectively pouring $26 billion since 2010 and over $7.2 billion just last year.  Mobile health or mHealth apps were seen as a crucial element in managing chronic conditions like diabetes and asthma, by helping patients take care of their lifestyle and medications.  In fact, mHealth Apps were the largest funded category in digital health, with over 325,000 apps available by end of 2017.   

Industries that have matured on managing customer satisfaction, like airlines or retail, understand that expectations around service quality, delivered quality and communication are key drivers of consumer satisfaction.  One mantra that has become universal is - small variations in delivered quality can result in significant differences in satisfaction/complaints, depending on how expectations and communication are managed. 

According to the National Assessment of Adult Literacy, only 12 percent of adults in the U.S. have proficient health literacy. In terms of numbers, that is nine out of ten adults who lack the skills needed to manage their health and prevent disease. Low literacy has been linked to poor health outcomes such as higher rates of hospitalization and less frequent use of preventive services, which leads to higher healthcare costs. This is especially troubling for individuals over the age of 65 because they have low health literacy, live on a fixed budget and Medicare doesn’t pay for all the costs.

Pharmaceutical companies rely on closed loop marketing to drive sales, but without a DataOps platform, the real time data and collaboration that is required makes closed loop marketing nearly impossible to achieve.