As the healthcare industry continues to evolve, so do the strategies for engaging and empowering members to take charge of their well-being. Emerging technologies, such as Artificial Intelligence (AI) and Machine Learning, are revolutionizing member engagement by offering personalized healthcare recommendations, predictive analytics for identifying health risks, and AI-powered virtual assistants for continuous support.
A recent survey found that 27% of health systems already use AI, especially conversational AI. AI's use accelerated during the COVID-19 pandemic, and 84% of health systems plan to increase their AI usage in the near future.
In this blog, we will explore the exciting emerging trends in member engagement, the importance of investing in new technologies, and how to adapt engagement strategies to stay ahead in this rapidly evolving landscape.
Artificial Intelligence (AI) and Machine Learning
AI-driven Personalization
Artificial Intelligence excels at analyzing vast amounts of data, enabling healthcare organizations to offer personalized recommendations and assistance tailored to individual members' unique needs. Managed Care Organizations (MCO) can tailor their member journeys, helping to drive engagement and promote healthy behaviors.
Predictive Analytics
Data analytics is a game changer for healthcare organizations. Algorithms can process historical and real-time data to identify potential health risks in individual members. By recognizing patterns and trends, predictive analytics can empower members to manage their health proactively.
For example, AI can evaluate health trends and lifestyle patterns to predict whether an MCO member is more likely to develop diabetes. From there, AI can provide personalized guidance on lifestyle changes, regular check-ups, and appropriate preventive measures.
Virtual Health Assistants
AI-powered virtual assistants are transforming member engagement by providing continuous support and guidance. These can be especially helpful to MCO during critical re-enrollment periods. These virtual health assistants can address basic questions, provide reminders, and determine the best time to reach and engage with patients. Regular interactions with these virtual assistants allow members to receive personalized messages, stay engaged, complete re-enrollment, and promote healthy choices.
Preparing for the Changes: Investing in New Technologies
Ensuring Data Privacy and Security
More data means more security. With the vast amounts of sensitive health information, healthcare organizations must implement secure data management systems. Complying with data protection regulations and ensuring that members' personal information is safeguarded is crucial, and regular updates must be made to security frameworks to ensure the best safeguards.
Real-time Data Integration
Healthcare providers need a robust software platform with real-time access to member data to deliver timely messages and re-engagement initiatives. Integrating data from various sources into a centralized system allows for a comprehensive view of each member's health status, enabling effective outreach and support. Learn about Sagitec's HealConnect platform to learn more about how these platforms can empower MCOs and their members.
Conclusion
Embracing the emerging trends in AI-driven member engagement is the key to transforming healthcare interactions and outcomes. By leveraging AI-driven personalization and predictive analytics, healthcare organizations can deliver personalized care plans and empower members to manage their health. As healthcare advances, member engagement will remain at the forefront of improving patient outcomes and experiences. By staying proactive and embracing these transformative technologies, healthcare organizations can build stronger relationships with their members, driving positive changes in how healthcare is delivered and experienced in the future.