Blog series: Analytics for improving your system's performance
- Jordan Bartlett
- Wed, May 24, 2017
- Pension, Pension Administration, Business Process Improvement, Metrics, integrating google analytics, analyzing websites with analytics, web portals, website analytics, business strategy, identifying insights
Part 3: Using web analytics data to identify insights and develop business strategy
When it comes to a web analytics strategy, organizations go through a natural progression. The first step in the process is to develop a method for capturing the data. As the first blog post in this series states, many organizations are finding Google Analytics (GA) to be a helpful and cost-effective web analytics service. Once the data is captured, the next step is to develop a data reporting strategy. The second blog post delves into how one can use GA’s basic reporting functionality to apprise business leaders. The next stage is to use the captured data and reports to identify insights and develop business strategy.
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