Blog series: Analytics for improving your system's performance
- Jordan Bartlett
- Wed, May 24, 2017
- Pension, Pension Administration, Business Process Improvement, Metrics, integrating google analytics, analyzing websites with analytics, web portals, website analytics, business strategy, identifying insights
Part 3: Using web analytics data to identify insights and develop business strategy
When it comes to a web analytics strategy, organizations go through a natural progression. The first step in the process is to develop a method for capturing the data. As the first blog post in this series states, many organizations are finding Google Analytics (GA) to be a helpful and cost-effective web analytics service. Once the data is captured, the next step is to develop a data reporting strategy. The second blog post delves into how one can use GA’s basic reporting functionality to apprise business leaders. The next stage is to use the captured data and reports to identify insights and develop business strategy.
Blog series: Analytics for improving your system's performance
- Jordan Bartlett
- Thu, May 04, 2017
- Pension, Pension Administration, Digital, Business Process Improvement, Metrics, integrating google analytics, analyzing websites with analytics, web portals, website analytics
Part 2: Understanding your audience through website analytics
Organizations are increasingly using the web to interact with their customers. Besides websites, web portals are becoming a ubiquitous component of organizations’ customer service strategy. These technologies allow customers to serve themselves and satisfy their need for instantaneous information. However, as self-service is replacing traditional customer service methods, organizations may be lacking critical information about their most precious asset.
Blog series: Analytics for improving your system's performance
- Jordan Bartlett
- Tue, Apr 25, 2017
- Pension, Pension Administration, Digital, Business Process Improvement, Metrics, integrating google analytics, analyzing websites with analytics, web portals, website analytics
Part 1: Integrating Google Analytics with your websites and portals
In today's business world, metrics are paramount for they pave the way toward business process optimization. As a previous blog post stated, one way to obtain metrics is through a Business Process Management engine. To augment that data, organizations can also utilize Google Analytics (GA). By integrating GA with an organization's website and web portal, stakeholders are able to obtain useful data that can help them make impactful business decisions.