States allow members to change plans within the first 100 days. Members are unaware of their Medicaid benefits, and no one has time to read a member handbook to understand them.

We run 100-day onboarding campaigns for new members – about 12 to 15 messages informing them of their benefits. Members consistently report over 85% satisfaction with these information campaigns.

Invalid addresses on file result in members not getting renewal reminders and notifications. Member procrastination and the cognitive burden of assembling documents lead to members not completing the application in time. This non-renewal results in lost premium revenues.

We start redetermination campaigns 90 days before the termination date, creating awareness through drip messaging. Directing members to community partners and other resources helps them resolve challenges and move forward when stuck. Over 60% of the members complete their recertification by the fourth reminder.

Traditional portals and apps often depend on member initiative – logins, downloads, and follow-through. For many Medicaid members, that’s a high bar. Forgotten passwords, complex registration to get into the portal, and app issues result in frustrated customers.

HealConnect delivers a proactive self-service experience by pushing actionable content directly to members via SMS and mobile browser. This helps plans regain control over critical workflows. 60% of assessments are completed after 5 p.m. and 25% of high/moderate-risk members request callbacks after ER visits.