Since the 1970’s our population has faced an increasing number of chronic health concerns. Many of these have been related to lifestyle choices that lead to the most common non-communicable diseases, including obesity, physical inactivity, sexual behavior, and substance use (tobacco, alcohol, and drugs). During this time, these “lifestyle diseases” have been addressed by looking at personal choices, behavior, and responsibilities. Recent research though suggests that an individual’s actions are strongly influenced by their own physical and social surroundings. Many of these studies have shown that alterations in one’s environment may be an effective tool for changes in behavior.

Digital Health has been a hot market space in recent times with investors collectively pouring $26 billion since 2010 and over $7.2 billion just last year.  Mobile health or mHealth apps were seen as a crucial element in managing chronic conditions like diabetes and asthma, by helping patients take care of their lifestyle and medications.  In fact, mHealth Apps were the largest funded category in digital health, with over 325,000 apps available by end of 2017.   

Industries that have matured on managing customer satisfaction, like airlines or retail, understand that expectations around service quality, delivered quality and communication are key drivers of consumer satisfaction.  One mantra that has become universal is - small variations in delivered quality can result in significant differences in satisfaction/complaints, depending on how expectations and communication are managed. 

In healthcare, the availability of new data sets (variety) and the pace at which the data changes (velocity) is driving the rapid adoption of Big Data techniques.  New data sets from social patient reviews, physician payments, sensor/ personal medical devices, and patient behavior are leading the change. 

View this infographic to learn more about how data and analytics can help improve health literacy